Google Ads Management for B2B Lead Generation
Search campaigns built around buyer intent and tracked all the way to closed deals, so your budget goes to people who are ready to talk.
What is holding you back, and how we fix it
The problem
Wasted ad spend
Broad keywords attract students, job seekers and competitors, so budget disappears into clicks that never buy.
How we fix it
Intent-based keyword strategy
We target commercial-intent searches, add negative keywords from day one and prune search terms every week.
The problem
Cheap leads that never convert
Form fills look good in the dashboard, but sales finds them unqualified or unreachable.
How we fix it
Qualified-lead tracking
We pass campaign, keyword and lead data into HubSpot, so you optimize for meetings and pipeline instead of form fills.
The problem
Weak ads and landing pages
Generic ad copy and unfocused pages lower Quality Score and raise your cost per click.
How we fix it
Message match and testing
We write ads tied to each search intent, recommend landing page fixes and test headlines continuously.
The problem
Reports that do not answer anything
Dashboards full of impressions and clicks never show which campaign earns revenue.
How we fix it
Reports that show revenue
Monthly reports tie spend to cost per qualified lead and pipeline, written in plain language.
Everything you need, nothing you do not
- Account audit and competitor research
- Keyword research and campaign structure
- Ad copy, extensions and audience signals
- Conversion tracking tied to HubSpot
- Weekly search-term and bid optimization
- Monthly report and strategy call
We measure success in qualified meetings, not clicks, and feed that data back into bidding and targeting.
Four steps from first call to results
- 1
Audit and research
We study your market, competitors and any existing account history.
- 2
Build campaigns
We structure campaigns by intent, write ads and set up tracking.
- 3
Launch and optimize
We review search terms and bids every week and cut waste.
- 4
Report and scale
We show cost per qualified lead and grow what works.
You need this if…
- Clicks are rising but meetings are not
- You cannot tell which keywords bring revenue
- Your cost per click keeps climbing
- Leads from ads are slow to reach sales
- Nobody has audited the account in months
Common questions
What budget do I need to start?
It depends on your market and cost per click. We help you size a test budget that gives enough data to judge results.
Do you need a long contract?
No. Plans run month to month.
Can you fix an existing Google Ads account?
Yes. We start with an audit, remove waste first and then rebuild what needs it.
The Effective Sales Funnel Playbook
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